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Reebok and NFL celebrated ten years of teaming up, a partnership that allowed both brands to expand and grow beyond their previous limits. In conjunction with Motive Media, Dreamspace produced this video to give a brief overview of the history of this partnership, from where it began to what is coming in the future.

Starring Kiefer Sutherland on a green screen, placed into a virtual hall of memories, this spot shows how Reebok and the NFL are drafting the playbook of the future together.