ALED Technologies, Inc. is a New York City-based HVAC company founded in 2006. Their technicians have capabilities in both installation and repair and work to give their customers stellar services.

ALED already had an existing busy flow of customers but wanted a consistent brand identity by which to present themselves–this is where Dreamspace came in. Our team started by designing the ALED logo to be bold and evocative of the technology services ALED offers.

The logo informed the rest of the branding guidelines, which Dreamspace applied to various collateral for ALED: letterheads, business cards, flyers, vehicle wraps, signage, employee polo shirts and more. Some collateral, such as the business cards, were also designed with different quality level options so that ALED could print cards at different prices depending on their needs at any given point.

Additionally, Dreamspace designed a service sticker with a QR code that would provide valuable information to their customers, such as when the unit was serviced last, the location of the unit, the next service date, and so on.