United Airlines

2020 Livery


For over 90 years, United has stood at the forefront of the airline industry as a pioneer in technological and customer innovations. In 1926, they helped launch commercial aviation with the first airmail flight. United was the first to offer a transcontinental passenger service and one of the founding members of the Star Alliance. To this day, United works ceaselessly to improve their company and planes.

As part of a company-wide rebranding initiative, agency McGarryBowen tasked Dreamspace with making a 3D animation highlighting United’s transition to its brand-new livery.

To exhibit the iconic planes United has introduced into its fleet throughout the decades, our team thoroughly researched and precisely recreated each plane through 3D modeling, meticulous texturing and lighting, and compositing work.

This completed animation showcases the transition from the humble Ford Trimotor 5-AT-D, which performed the first airmail delivery, to the Boeing 737-800. The timeline of historical planes and livery is presented in one flyby shot. Rising from the depths to replace the old, a photorealistic 737, displaying the newly unveiled United redesign, takes over the screen. After proudly showcasing its revamped look, it flies off into the unknown.

Dreamspace invests effort into every detail of our projects to ensure the result looks exactly how our client wants it. In this case, era-specific work and a photorealistic plane that would look right at home in the sky above your head.
NBA All World Marketing