Dreamspace partnered with agency Ghost to create an interactive installation to showcase Duracell’s Copper Top battery. Despite being commonplace in everyday life, how many people know what happens inside these little powerhouses? The educational experience was created for the Duracell showcase at the Annual Berkshire Hathaway meeting.
A giant cross-section of a Copper Top battery was custom-built to feature an interactive touch-screen. Designed as an educational experience, visitors can learn how Duracell makes the Copper Top the superior battery by touching individual components marked on the screen. Along with interactive sections, some videos display the inner workings and internal structure of the battery.
