Niantic is a San Francisco-based company using AR and mapping technology to blend the physical and digital worlds. Niantic follows four main pillars: draw people outdoors, inspire exploration, encourage exercise and create connection. Made famous by Pokémon Go, they have since released other games, including NBA All World: a revolutionary way to play basketball.

Dreamspace had already been working on the in-game UI for NBA All World (see: here) before Niantic invited us into another huge undertaking: branding NBA All World. They asked our team to help shape and bring to life NBA All World’s brand vision, from the logo to the color palettes and typography. The goal of this branding work was not only to set the tone for NBA All World’s introduction to the world—but to become fundamentally emblematic of the new era of hoop culture.

Services: Logo — Key Art — App Icon — App Store Screen — Merchandise — Newsletter — Teaser Video — Brand Guidelines