Niantic is a San Francisco-based company using AR and mapping technology to blend the physical and digital worlds. Niantic follows four main pillars: draw people outdoors, inspire exploration, encourage exercise and create connection. Made famous by Pokémon Go, they have since released other games, including NBA All World: a revolutionary way to play basketball.
With our team already producing a successful track record of work on NBA All World, Niantic entrusted us with assisting the marketing team. We were commissioned to develop and execute strategies to promote NBAAW as a central topic in ongoing conversations within hoop culture, leveraging social media to seamlessly integrate the real-world metaverse with live events.
Services: The Global Launch Campaign - Social Campaigns & Strategies - OOH - Epic Moment - Motion ToolKit - Merchandise - AR Shoe Drop